Celia Alario is a communications strategist, facilitator, coach, spokesperson trainer and educator. She cavorts with grassroots change agents, artists, academics and journalists who share her love for social justice, planetary healing and culture shaping.
In the last 26 years Alario has collaborated on groundbreaking media campaigns, provided one-on-one coaching for Communications Directors and staffers, trained hundreds in public speaking and spokesperson skills and placed thousands of stories about critical social justice and environmental issues in media outlets worldwide.
Alario believes in building powerful movements by fostering communicators who can speak their truths and call for justice in ways their audiences will find irresistible. She focuses on content, intent, style and mindset, blending transformational leadership coaching with communications skills building.
Alario has recently provided spokesperson training for staff of The Kindle Project, Earthworks and Amazon Watch, and coached communications staffers at Earthworks, ConEnergy, Solar Mosaic, Forest Ethics and School of the Americas Watch. Alario architected the communications track of Liberty Hill Foundation's Wally Marks Leadership Institute, and offered workshops for grantees of McKenzie River Gathering Foundation in Oregon. She?s offered trainings at numerous conferences including Western States Center's AMP Conference, Energy Action Coalition's PowerShift, Netroots Nation and the Craigslist Nonprofit Boot Camp.
For the last five years Alario has spent one quarter teaching undergraduate and graduate level courses in Environmental Communications for the Environmental Studies Department and the Bren School of Environmental Science and Management at her alma mater, UC Santa Barbara. Her topics include storytelling for social change, grassroots organizing, journalism, public relations, media campaigns, public speaking, social media and strategic communications.
Alario is currently researching 'Best Practices' in the field of grassroots communications training and capacity building. She's on the Board of the Center for Story-Based Strategy, and on the Advisory Boards of IVAW (Iraq Veterans Against the War) and The Kindle Project. She alternatively chases her poodle across the majestic red rock landscapes of Moab, Utah and the effervescent coastlines of Santa Barbara, California.
“Amazon Watch has been a beneficiary of the wisdom and trainings of Celia Alario for many years. She is an excellent trainer and keen media strategist who understands the challenges we face as an environmental and human rights organization confronting some of the largest corporate and government entities. Celia has the special ability of sharing her talent an expertise in a truly engaging manner. Her wisdom has been a key influence in the ability of our staff and organization to wage compelling and successful media efforts over the year. Plus she's tons of fun!?”
-Paul Paz y Mino, Online and Operations Director, Amazon Watch
“A good coach helps professionals acknowledge and overcome their shortcomings to become more efficient, and hopefully, happier in their work. Because she takes that ordinarily painful process and makes it fun, because she helps grow the person as much as helps find the path forward, Celia is a great coach.”
-Alan Septoff, Strategic Communications Director, EARTHWORKS: Protecting Communities and the Environment